AUBURN, Calif. – With Placer County now among the top five counties in California for melanoma rates, local health officials are stepping up efforts to prevent skin cancer as summer begins.
The county’s Public Health division has introduced a new Cancer Prevention Program, which focuses first on skin cancer—one of the most common and preventable forms of the disease. This initiative is part of a broader response to concerns outlined in the latest Community Health Assessment and Community Health Improvement Plan.
Melanoma, the deadliest type of skin cancer, accounts for only 5% of skin cancer cases but is responsible for 71% of skin cancer-related deaths. Placer County’s high risk is tied to its sunny climate, mountainous geography, and popularity for outdoor activities.
Known for its active lifestyle and averaging 269 sunny days each year, the county ranks third in California for outdoor recreation. Popular activities such as hiking, swimming, biking, rafting, and skiing keep people outside year-round—but they also increase exposure to harmful ultraviolet (UV) rays, the primary cause of skin cancer.
“It’s easy to forget sun safety when you’re enjoying the outdoors,” said Ashley Pen, coordinator of the new program. “But just like brushing your teeth to prevent cavities, using sunscreen every day can protect you from the long-term impacts of skin cancer—both physical and financial.”
The program will start by promoting sun safety through public education and community outreach. Plans include giving presentations on skin cancer risks, attending local events, and launching an annual sun safety awareness campaign.
The program’s website also offers information on other common types of cancer in the region, along with prevention tips and resources.
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