WASHINGTON — The U.S. Department of Health and Human Services (HHS) is preparing to launch a nationwide public awareness campaign about the health risks of diabetes and is seeking a public relations agency to lead the effort.
The campaign, titled Take Back Your Health, aims to educate Americans on how processed foods contribute to the growing diabetes crisis. It will encourage individuals to examine their diets and make healthier choices, with the broader goal of improving national health outcomes.
“This campaign, part of President Trump’s Make America Healthy Again agenda, empowers Americans to take control of their health by eating real food,” HHS stated in presolicitation documents released Monday.
According to the department, the past decade has seen a sharp rise in chronic diseases, signaling a decline in overall health nationwide.
To reach diverse audiences, the campaign will use a mix of paid, earned, owned, and donated media. Planned materials include social media posts, TV and digital ads, print campaigns, billboards, transit advertisements, websites, public service announcements, and direct messaging through texts and emails.
The effort comes under the leadership of HHS Secretary Robert F. Kennedy Jr., who has overseen a major departmental overhaul this year, reportedly cutting 10,000 staff positions, including communications roles within the Food and Drug Administration’s Center for Drug Evaluation and Research and other divisions.
During his confirmation hearings, Kennedy highlighted rising childhood diabetes rates and other chronic conditions, such as asthma and obesity, as key concerns. He was also questioned about his past views on vaccines and autism.
Responses to the presolicitation are due by June 6. An official Request for Proposals (RFP) will follow, an HHS spokesperson confirmed. Details about the contract’s length or budget were not included in the initial release.
HHS oversees major health agencies including the National Institutes of Health, the FDA, and the Centers for Disease Control and Prevention.
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